Last year, a Los Angeles court awarded $27 million to Judith Berger, who filed a personal injury lawsuit against tobacco company Philip Morris USA, Inc. Berger, who started smoking at the age of 14, smoked filter cigarettes, then light cigarettes, which were marketed by the company as safer. The $27 million awarded to Berger included over $20 million in punitive damages. The jury was shown evidence that tobacco companies deliberately targeted teenagers despite having full knowledge of the addictive properties of tobacco. The jury was also shown proof that teenagers were more prone to getting strongly addicted to smoking.
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